For a school project, we had to create a product targeted towards members of the Royal Canadian Legion. Working with my partner we developed a magazine, called Hark, that would contain stories from the veterans. It would be read by other veterans as well as a variety of Canadians across the country.
THE CONCEPT
We wanted to make a magazine that connects Canadians of all ages and backgrounds - within the Royal Canadian Legion and also outside of the membership. We want Legion members to tell their stories and listen to other members’ stories through submissions to Hark. We want to extend this learning opportunity to other Canadians, who wish to connect with Legion members and attain new perspectives on the Canadian experience.
Each month a feature article & author would be spotlighted in the magazine. As well there is opportunity to create a speaker series in cities across the country, and to branch into television and radio promotions.
THE ADVERTISER
The advertiser is The Canadian Communications Initiative – made up of the CBC and Globe Media under the companies’ public service divisions.
The advertisers are large media corporations, which add credibility to the project. Along with support from the Canadian Legion, the project carries spirit and legitimacy.
THE OFFER
Hark will provide Legion members with a unique opportunity to share their stories, whether they are about the past or present. In addition, readers of the magazine will gain understanding of other perspectives, and find communion across Canada. The project validates Legion members’ identity and experiences. Hark Magazine will connect Canadians in a way that has never been done before.
